You don’t need more leads

“Not enough leads” is a symptom.

It might take some investigation and introspection to identify the root cause.

You might need a more interesting story, a different target market, a more focused value proposition, a better product.

It can be tempting to skip the diagnosis and focus on increasing lead volume.

To copy a more successful competitor’s tactics, hoping to get the same results.

Maybe you get lucky and it works. Or maybe you don’t. Either way, you don’t know why it works and what it means.

The companies that have enough leads have put in the hard work. Like it or not, they know something you don’t, and no amount of imitation will solve for that.

If you’re struggling to get leads and you don’t know why, you don’t need more leads. Not yet.

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