You can’t specialize in everything

“We specialize in residential and commercial construction, remodeling and maintenance.”

We all know that’s not how specialization works.

If you want to be a specialist, you have to pick your thing.

Your thing is the reason people call you instead of someone else.

If you’re going for mitral valve surgery, you want a surgeon who is the best at replacing heart valves. It doesn’t really matter if they have a long history of successful hand surgeries.

If you become a catio design-build specialist, people call you to design and build catios because it’s your thing.

Focus on what you do best, and say no to the rest.

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