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local business marketing

I’m the marketer at a local plumbing company. It’s my job to share the story of a small business on a mission to change the service plumbing industry. Along the way, I’m sharing the unvarnished truth about local business marketing.

I’m a firm believer in doing the right thing every time. I’ll never point you to shortcuts, hacks, or gray areas. There are no get-rich-quick answers here; just real life lessons in marketing a local business.


See the real-world experiments that I’m testing to market a plumbing company. Find out what worked (and what didn’t) from the most popular local marketing strategies >>


Get the step-by-step practical application stuff here. Learn how to launch your own website, use email marketing software, or do market research. See the best local marketing guides >>


Small businesses don’t have the budget or the time to build custom software or re-invent the wheel. Luckily, there are a ton of useful tools to make our jobs easier. Here is my list of local marketing tools >>