Strategic consultant and advisor

Different is an advantage.

Often we fall into the trap of trying to blend in. We follow the crowd. We try to match the competition. We do what everyone else does, because that’s what everyone else does.

But we can make a choice to stand apart from the crowd.

I work with solopreneurs and leaders to identify and deploy their strategic advantage.

Who I've helped

I helped Cascade Fence & Deck grow revenue 100% in two years by identifying best-fit projects and building a pre-sales process that doubled win rates and increased gross profit per employee.

I helped BuildWitt’s marketing and product teams identify their best-fit customers through product usage data and customer interviews.

Kind words

Work with me

I help individuals and businesses to identify and deploy their strategic advantage. Send an email to or connect with me on LinkedIn